On-page SEO involves optimizing elements on your website, such as:

• Title tags: Ensuring each page has a unique and descriptive title.
• Headings: Using relevant and optimized headings (H1, H2, etc.).
• URL structure: Creating descriptive and keyword-rich URLs.
• Alt text for images: Adding descriptive text to images.
• Site speed: Improving the loading time of your website.
• Internal links: Linking to other relevant pages within your site.
• Meta descriptions: Writing compelling descriptions for each page.
• Responsiveness: Ensuring your site works well on all devices

Off-page SEO focuses on activities outside your website to improve its authority and ranking, such as:

• Backlink building: Getting other reputable sites to link to your content.
• Social media marketing: Promoting your content on social platforms.
• Guest blogging: Writing articles for other websites to gain exposure and backlinks.
• Influencer outreach: Collaborating with influencers to promote your site

Combining both on-page and off-page SEO strategies can significantly boost your site’s performance.